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IBM 000-M99 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Target | 18% | - Audience segmentation - Targeting rule configuration - Ad campaign integration |
| Explore / Advanced Analysis | 8% | - Filtering and segmentation techniques - Custom metric creation - Data exploration tools |
| Intelligent Offer | 14% | - Recommendation engine setup - Deployment and configuration - A/B testing and optimization |
| Analytics and Reporting | 12% | - Visitor and session analysis - Standard and custom reports - Conversion and revenue metrics |
| Tagging, Data Collection, and Categorization | 30% | - Category definition and mapping - Data validation and quality control - Implementation of Coremetrics tags - Data collection methodology |
| LIVEmail | 18% | - Email tracking and integration - Inbox metrics import - Campaign performance analysis |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
1. Which of the following report data visualization options are offered within LIVEmail?
A) All of the above.
B) Bar
C) Pie
D) Bubble
2. What is the ratio of Impression tags counting as Server Calls?
A) 1:1
B) 10:1
C) 2:1
D) 5:1
3. What is the Coremetrics TagBar?
A) An interface that displays an individual list of tags collected by the test system.
B) A plug-in for Internet Explorer that displays Coremetrics Tag information for a given page.
C) The main reporting interface for Coremetrics.
D) A plug-in for Opera that displays Coremetrics Tag information for a given page.
4. Where would a client user identify the current state of a Partner syndication in AdTarget?
A) All of the above.
B) Via the Manage > Partner Syndications page
C) Via mouse over of any Partner logo docked in the ntegrate with Coremetrics?bar.
D) Via mouse over of any AdTarget Partner logo in the full list of Partners in the accordion navigation menu of AdTarget.
5. How many Attributes are supported on the Pageview Tag?
A) 50
B) 10
C) 0
D) 15
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
