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NEW QUESTION 41
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A. Tradeshow Channel
- B. Email Blast
- C. Webinar Channel
- D. Roadshow Channel
Answer: C
Explanation:
Explanation
NEW QUESTION 42
On a People Performance report, how is timeframe restricted?
- A. Created Date
- B. Both a and c
- C. Sent Date
- D. Date of Activity
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 43
Where can you manage program report subscriptions? (Choose two.)
- A. In the Subscriptions tab in Database
- B. In the Subscriptions tab in Marketing Activities
- C. In the Subscriptions tab of the report in Marketing Activities
- D. In the Subscriptions tab in Analytics
Answer: B,D
NEW QUESTION 44
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Edit duplicate identification settings in the Admin panel
- B. Create a segment using Full Name
- C. Adjust the duplicate System Smart List filter value to Full Name
- D. Create a Smart List using the Full Name filter and the duplicate constraint
Answer: C
NEW QUESTION 45
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A. Establish a direct Opt-in process for all leads
- B. Purchase lists from data vendors
- C. Email leads who have been inactive for more than 6 months
- D. Purge the database of inactive leads
Answer: A,D
NEW QUESTION 46
Which step is necessary to add a custom column to a lead report?
- A. Activate Custom Columns in Admin
- B. Drag over Opportunity Columns
- C. Select Export Rows
- D. Select the Smart List(s)
Answer: D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report
NEW QUESTION 47
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A. Send Email > Wait 30 Minutes > Send Alert
- B. Send Alert > Wait 30 Minutes > Send Alert
- C. Send Email > Wait 30 Minutes > Send Email
- D. Send Alert > Wait 30 Minutes > Send Email
Answer: A
NEW QUESTION 48
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
- B. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- C. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
- D. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
Answer: B
NEW QUESTION 49
Which two asset types can be used in an engagement program stream? (Choose two.)
- A. Report
- B. Program
- C. Social button
- D. Email
- E. Landing page
Answer: B,D
NEW QUESTION 50
How is Marketo different from an email service provider (ESP)?
- A. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
- B. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- C. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- D. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
Answer: B
Explanation:
Explanation
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html
NEW QUESTION 51
A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
- A. Use Mark Input to display the abbreviation while storing the full state
- B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
- C. Use Mark Input to display the full state value while storing the abbreviation
- D. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
Answer: B
NEW QUESTION 52
Given the webinar program statuses below, which of the statements is true?
- A. Once members are marked as "Registered", they cannot move to "Invited".
- B. Once members are marked as "Registered", they cannot move to "Waitlisted".
- C. Once members are marked as "Attended", they cannot move to "No Show".
- D. Once members are marked as "Attended", they cannot move to "Attended On-demand".
Answer: D
NEW QUESTION 53
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
- A. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
- B. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
- C. Implement a global scoring model that uses the weighted average of both of the provided scores
- D. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
Answer: C
NEW QUESTION 54
On a People Performance report, how is timeframe restricted?
- A. Created Date
- B. Both a and c
- C. Sent Date
- D. Date of Activity
Answer: C
NEW QUESTION 55
Where is the setting to enable Progressive Profiling when designing a form found?
- A. Admin functions
- B. Field Details
- C. Form Settings > Settings
- D. Form Settings > Themes
Answer: C
NEW QUESTION 56
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
- A. Smart List
- B. Setup
- C. Email Script
- D. My Tokens
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792
NEW QUESTION 57
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. Schedule
- B. New Email
- C. Add A/B Test
- D. Edit Smart List
Answer: B
NEW QUESTION 58
What is the reporting impact of selecting an acquisition program when importing a list?
- A. The acquisition program is required to show program success in the List Performance report.
- B. The acquisition program is required to show the number and percent of new names in the Program Performance report.
- C. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.
- D. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.
Answer: B
NEW QUESTION 59
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Tested Material Used To MCE Test Engine: https://examtests.passcollection.com/MCE-valid-vce-dumps.html
