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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A) Optimize the way content is stored with a naming convention.
B) Plan for content to be used cross-channel, eliminating duplicates.
C) Create folders for each type of uploaded content.
D) Import all content up front, rather than piece by piece.

2. Use the Data Extension Model when (Select 4)

A) You use the XML API
B) You send global messages
C) You use the SOAP or REST APIs
D) You prefer a flexible subscription model
E) You implement triggered sends

3. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A) Journey Builder using a Random Split with three branches.
B) A series of A/B tests to determine the number of emails.
C) Journey Builder using a Decision Split with three branches.
D) Automation Studio with three separate Welcome automations.

4. Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A) Shared Publication Lists
B) Shared Data Extensions
C) Shared Portfolio Items
D) Shared Emails

5. A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A) Profile Center URL
B) Physical Mailing Address
C) Terms and Conditions Policy
D) Company Website URL

Solutions: