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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 2: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 3: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 4: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Topic 5: Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which of the following is an example of deterministic matching of identities?
A) Making an ID match based on operating system
B) Making an ID match based on IP address
C) Making an ID match based on browser type
D) Making an ID match based on device type
E) Making an ID match based on an email address used to log into multiple devices
2. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
A) Deploy the JSON Return Tag.
B) Add phint ret=js to the CoreTag.
C) Select JSON Result in the Container Settings.
D) Select JSON Return Tag in the Campaign Settings.
3. Which of the following are two true statements about ID swapping? (Choose two.)
A) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
B) It is necessary in order to ingest data via the Online Ingest method.
C) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
D) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
4. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?
A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the Pixel URL field of the Campaign configuration
C) In the HTML text area in the Create New Tag prompt
D) In the Target Selection area of the Create New Schedule prompt
5. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
A) Client owned and managed Amazon S3 Bucket
B) Oracle owned and managed SFTP location
C) Client owned and managed SFTP location
D) Client owned Google Cloud Storage
E) Oracle owned and managed Amazon S3 Bucket
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: A,D | Question # 3 Answer: A,D | Question # 4 Answer: B | Question # 5 Answer: A,C |






