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IBM P2080-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of process is the Mail List in Unica Campaign?

A) Contact process
B) History process
C) Parameterized process
D) Response process

2. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A) Switching
B) Segmentation
C) Mapping
D) Filtering

3. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Does not count as a response.
B) Counts as a partial response.
C) Counts as a response.
D) Counts as an inferred response.

4. What type of Unica Campaign trigger is used to start the execution of a command, batch file, or script after a flowchart or process is run?

A) Schedule trigger
B) Outbound
C) Inbound
D) Database trigger

5. In Unica Campaign, how does a customer create a smart offer list?

A) Select from a static list of offers.
B) Configure parameterized offer attributes.
C) Enter the offer names to be included.
D) Query attributes of existing offers.

Solutions: