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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 100
B) 600
C) 125
D) 300

2. What is NOT an example of how good storytelling enhances memory and engagement?

A) A good story = brain candy.
B) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
C) Engages them emotionally, moving them to action.
D) Uses complex language to sound more intellectual.

3. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Retailer POS Data
B) Retailer Loyalty Data
C) Syndicated Panel Data
D) Syndicated POS Data

4. What does Shrink % measure in inventory management?

A) The percentage of inventory replenished to maintain stock levels.
B) The percentage of profit generated from promotional activities.
C) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D) The percentage of inventory sold during a specific time period.

5. Which action would BEST reduce shrink in a perishable category?

A) Order large quantities for better pricing
B) Improve forecasting and shelf-life rotation
C) Increase promotion frequency
D) Add more branded items to the assortment

Solutions: