[UPDATED Jun-2023] Best Value Available Preparation Guide for Marketing-Cloud-Personalization Exam
1 Full Marketing-Cloud-Personalization Practice Test and 90 Unique Questions, Get it Now!
The Salesforce Marketing-Cloud-Personalization certification is a valuable credential for marketing professionals who want to demonstrate their expertise in personalizing customer experiences. This certification can help professionals advance their careers and increase their earning potential. Additionally, companies that employ certified Salesforce Marketing-Cloud-Personalization professionals can demonstrate to their clients and stakeholders that they have a team of qualified experts who can deliver exceptional marketing experiences.
NEW QUESTION # 31
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to exclude anonymous fields on a segment export
- B. The option to include built-in fields on a segment export
- C. The option to send segment date to Marketing Cloud
- D. The option to include all custom fields on a segment export
Answer: D
NEW QUESTION # 32
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
- A. Trending
- B. Co-Browse
- C. Collaborative Filtering
- D. Similar Items
Answer: C
NEW QUESTION # 33
What are two ways to populate the interaction studio catalog? [check]
- A. Email pixel
- B. Third-party integration
- C. Web sdk
- D. ETL Feed
Answer: C,D
NEW QUESTION # 34
What are the two main functions of the Event API? (select 2)
- A. Return campaign responses
- B. Process GDPR data or deletion requests
- C. Capture user attributes and actions
- D. Bulk load external campaign data
Answer: A,C
NEW QUESTION # 35
What three components can a web developer define by pageType?
- A. Goals
- B. Item Actions
- C. Content Zones
- D. Capturing Attribute
- E. Campaign
Answer: B,C,D
NEW QUESTION # 36
How many total global goals and filters can you define for your dataset in IS?
- A. 300 total between filters and goals
- B. Unlimited
- C. 25 filers and 25 goals
- D. 64 total for both filters and goals
Answer: D
NEW QUESTION # 37
A brand wants to do an ad-hoc export of a segment. What option could they use?
- A. The export segment functionality via CSV format
- B. The export segment functionality via the SOAP API
- C. The export segment functionality via JSON payload
- D. The export segment functionality to Amazon S3
Answer: A
NEW QUESTION # 38
What is the unified customer profile?
- A. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- B. A profile view for administrators to see activity across all of the customer touch points
- C. A unified view of all customer activity across, websites, web applications, mobile store, call center
- D. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
Answer: D
NEW QUESTION # 39
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
- A. Promotion
- B. Attribute
- C. Survey
- D. Recipe
Answer: A,D
NEW QUESTION # 40
What are the two competitive advantages of interaction studio? [check]
- A. Integrated content management system
- B. True Real-Time Decisioning
- C. Monitors active time spent and true engagement
- D. Managers Consent
Answer: B,C
NEW QUESTION # 41
What are three ways segments are used in marketing cloud personalization?
- A. Recommending products
- B. Creating related lists within Salesforce CRM
- C. Set goal and filtersb)
- D. Analytics, trends and engagement
- E. Targeting for campaigns
Answer: D,E
NEW QUESTION # 42
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. marketing cloud Personalization uses third party software to match anonymous and known identities
- B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
- C. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- D. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
Answer: B
NEW QUESTION # 43
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?
- A. 1 minutes
- B. 30 milliseconds
- C. 30 Seconds
- D. 1 second
Answer: B
NEW QUESTION # 44
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Variation
- B. Exclusion
- C. Ingredients
- D. Booster
Answer: D
NEW QUESTION # 45
Which feature allows a business user to overlay campaign creation and editing directly on their website?
- A. Web SDK
- B. Javascript Beacon
- C. Visual Editor
- D. Web Extension
Answer: A
NEW QUESTION # 46
How many days after the date of upload will files be deleted from the SFTP?
- A. 30 days
- B. 90 days
- C. 180 days
- D. 60 days
Answer: D
NEW QUESTION # 47
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Audiences
- B. Recipes
- C. Campaigns
- D. Templates
Answer: C
NEW QUESTION # 48
What three features are used to support mobile web personalization?
- A. Mobile Data Campaign
- B. Templates
- C. SiteMap
- D. Mobile SDK
- E. Web SDK
Answer: A,B,D
NEW QUESTION # 49
What two features of interaction studio have functionality to perform an A/B testing?
- A. Segments
- B. Recipes
- C. Campaigns
- D. Templates
Answer: A,C
NEW QUESTION # 50
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The Marketing-Cloud-Personalization Accredited Professional certification exam is an excellent opportunity for marketing professionals to showcase their expertise in personalization. The certification exam covers a wide range of topics and is designed to test the candidate's understanding of personalization concepts and their ability to apply them in real-world scenarios. The certification is recognized globally and can help professionals enhance their career prospects and access a wealth of resources to further their skills.
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