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IBM P8010-099 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Troubleshooting and Best Practices | - Data quality and consistency checks - Common implementation issues |
| Topic 2: Coremetrics / IBM Digital Analytics Fundamentals | - Tagging and implementation methodology - Platform architecture and data collection concepts - Report generation and analytics interpretation |
| Topic 3: Reporting and Metrics | - Conversion tracking and funnel analysis - Standard reports and dashboards |
| Topic 4: Technical Implementation | - JavaScript tagging and page parameter configuration - E-commerce tracking setup - Data validation and debugging practices |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
1. What is the offsite Marketing Campaign URL parameter?
A) cm_marketing
B) cm_mmc
C) cm_mark
D) marketingID
2. What are the limitations of number of top-level categories and number of children for any given category?
A) 100 and 100
B) 100 and Unlimited
C) 10,000 and 10,000
D) Unlimited and Unlimited
3. How are Alerts delivered?
A) Facebook Posts
B) SMS
C) Tweets
D) Email
4. Where would a client user identify the current state of a Partner syndication in AdTarget?
A) All of the above.
B) Via the Manage > Partner Syndications page
C) Via mouse over of any Partner logo docked in the ntegrate with Coremetrics?bar.
D) Via mouse over of any AdTarget Partner logo in the full list of Partners in the accordion navigation menu of AdTarget.
5. Which of the below is NOT a currently supported report in AdTarget?
A) Vendor Report
B) Performance Report
C) None of the above.
D) Campaign Zoom Report
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |






