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IBM P2080-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Administration and Configuration | - System administration
|
| Topic 2: Flowchart Processes | - Process configuration
|
| Topic 3: Execution and Performance | - Campaign execution
|
| Topic 4: IBM Unica Enterprise Campaign Fundamentals | - Core concepts
|
| Topic 5: Reporting and Integration | - Analysis and integration
|
| Topic 6: Campaign Design and Management | - Campaign creation
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?
A) Samples
B) Dimension hierarchy
C) Profiles
D) Segments
2. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?
A) Offer
B) Session
C) Campaign
D) Flowchart
3. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?
A) 7.0 to 7.3 only
B) 7.5 and above
C) 6.x and above
D) 5.1 and above
4. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?
A) Sample by number
B) Mutually Exclusive Segments
C) Sample by percentage
D) Segment by query
5. When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?
A) Campaign code
B) Offer ID
C) Cell ID
D) Treatment instance
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: D |
