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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?

A) It is difficult to see into the overall performance of the supply chain.
B) New BI solutions are difficult to integrate with existing systems.
C) We do not have the relevant data to make decisions on recruitment.
D) We are forced to be reactive, not proactive, to critical business situations.

2. An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?

A) Business Insight Classic Mode
B) TM1
C) PowerPlay
D) Controller

3. What is the major weakness of competing enterprise business intelligence solutions?

A) Limited implementation resources.
B) Narrow and limited BI coverage.
C) Patched and stitched architectures.
D) Poorly rated by industry analysts.

4. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) Cognos was designed to take information from multiple applications and pull it together into a single platform.
C) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D) Cognos allows organizations to select the appropriate roles that match their user behaviors.

5. The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?

A) Why is our business on or off track?
B) What are our competitors doing?
C) How are we doing?
D) What should we be doing?

Solutions: