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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Design, Activation and Analytics | 15% | - Customer journey design - Reporting, analytics and optimization - Campaign activation and delivery |
| Topic 2: Setup and Administration | 20% | - User roles and permissions - Compliance and data governance - Account and workspace configuration |
| Topic 3: Data Integration and Management | 25% | - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution - Sitemap configuration |
| Topic 4: Interaction Studio Fundamentals | 20% | - Core capabilities and use cases - Solution overview and architecture - Platform navigation and interface |
| Topic 5: Audience Segmentation and Personalization | 20% | - Content creation and personalization rules - Audience builder and segmentation logic - Rule-based and Einstein-powered decisioning |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. How does a developer share web templates from one dataset to another?
A) Copy
B) Download to zip file, upload zip file
C) Deployment manager
D) Clone
2. When using B2B Detect, which two options are valid account origins?
A) Customer date of birth
B) Time of day
C) Account Domain
D) IP address
3. Which two items can be included in the total engagement score calculation?
A) Identity merge date
B) Time of Day
C) Actions
D) Visits
4. Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A) Collaborative Filtering
B) Co Browser
C) Trending
D) Similar Items
5. What are two ways to populate the interaction studio catalog? [check]
A) ETL Feed
B) Third-party integration
C) Web sdk
D) Email pixel
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C,D | Question # 3 Answer: C,D | Question # 4 Answer: A | Question # 5 Answer: A,C |
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