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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
D) Sampled reports can be run on smaller audience sizes than unsampled reports.

2. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Can be confirmed from multiple outside sources
C) Offered on a private marketplace, via direct sales to marketers
D) Often billed directly by the media partner

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option C
B) Option B
C) Option D
D) Option E
E) Option A

4. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) Dynamic Synchronous
B) Asynchronous
C) IFrame
D) Synchronous
E) Pixel

5. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Leverage the device-bridging technology to find users across their devices.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
E) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

Solutions: