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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be considered when creating a more effective corporate social media strategy?

A) How many impressions the corporate social media accounts receive in a particular time period
B) The volume of engagement with the corporate social media accounts
C) Any engagement with the corporate social media accounts
D) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

2. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, low potential damage
B) High probability, high potential damage
C) Low probability, low potential damage
D) Low probability, high potential damage

3. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Flighting
B) Continuity
C) Randomization
D) Pulsing

4. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) In aggregating and interpreting the behavior and communication channels for its relevant audiences
C) To demonstrate to leaders that the communication manager uses best practices
D) In aggregating and evaluating the reach and visibility of its communication output

5. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Recommend that the senior executive adapt the presentation for each audience.
B) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
C) Rewrite the materials for each audience and forward them to the executive.
D) Reach out to a contact in each location and request audience feedback after the presentation.

Solutions: