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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?

A) A batch audience evaluated daily.
B) A streaming audience.
C) A CSV-imported audience refreshed weekly.
D) An edge audience.

2. A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.
What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

A) The delivery channel (e.g., 'Email').
B) The name of the Journey the offer will be used in.
C) The Test Profile to use for evaluation.
D) The name of the Campaign the offer is for.
E) The Placement they want to test (e.g., 'email.hero.banner').

3. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

A) An Audience Qualification activity
B) An Event activity
C) A Reaction activity
D) A Read Audience activity

4. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A) In the channel-level rules for the email surface.
B) As a 'Profile Cap' condition activity at the start of every journey.
C) As a global frequency rule in the administration section.
D) In the properties of each individual journey.

5. A newly hired marketer needs to create an email for the upcoming "Back to School" campaign. To ensure all marketing materials adhere to the company's brand guidelines, a content administrator has already created a "Back to School Template" which includes the standard header, footer, and styles.
How should the marketer begin creating their email?

A) Create a blank email and then import the header and footer images from Assets Essentials.
B) Find and use the "Back to School Template" from the Content Templates list.
C) Copy a previous campaign and manually modify the content to fit the "Back to School" theme.
D) Ask the content administrator to create a new "Back to School" email specifically for them.

Solutions: