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Adobe Journey Optimizer Developer Expert Sample Questions:

1. A developer wants to create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.
Which advanced segmentation feature would be chosen for this use case?

A) Multi-entity segmentation
B) Dynamic segmentation
C) Sequential segmentation

2. A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?

A) When creating the offer, they did not add the Image Placement.
B) They did not create a Fallback Offer for their collection.
C) The required Tag is missing from one of the Offers.

3. A company's data analytics team uses a third-party Business Intelligence (Bl) tool connected to the Adobe Experience Platform Query Service. They would like to use this Bl tool to analyze customer interaction data generated by Adobe Journey Optimizer such as email delivery data, open-and-click data, and mobile message delivery data.
After the customer interaction occurs, how soon will the data be available in the Bl tool for analysis?

A) It will be available in real-time.
B) It will be available in about fifteen minutes.
C) It will be available in about 24 hours.

4. An Adobe Journey Optimizer user is working within the administration section of Adobe Journey Optimizer and wants to create an Email Message Preset.
Which two types of Email Message Presets are available to the user? (Choose two.)

A) Transactional
B) Marketing
C) Social
D) SMS

5. An email designer is designing an email from scratch. What process would be followed to lay out the email?

A) Add Content Components, then add Structure Components
B) Add Structure Components, then add Visibility Components
C) Add Structure Components, then add Content Components

Solutions: