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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Search the list for the domain name of the competitor and select the block option for each user that is found.
B) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
C) Create a Non-Competitor Program using Program Designer.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.

2. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to both email campaigns.
B) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

3. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
B) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
C) You should test all links manually.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.

4. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
B) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <document="${//all content/. . /acme_marquee.htm}">
D) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

5. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
B) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
C) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.
D) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

Solutions: